Case Study 01 — 2017–2024
MaxSensor
TPMS Sensor Manufacturer — US Automotive Aftermarket
3x US Market Share Growth Over 7 Years
// Resolved compatibility issues that competitors could not solve. Became a recognized name in the TPMS aftermarket.
THE CHALLENGE
MaxSensor was a new TPMS sensor manufacturer attempting to enter the highly competitive US automotive aftermarket. Their Universal TPMS sensors had unresolved compatibility issues spanning 40+ vehicle brands. Distributors were deeply skeptical of an unproven brand in a technical product category where errors mean real road safety consequences.
Unknown brand in a trust-dependent market
Compatibility gaps across 40+ vehicle platforms
No distributor relationships or US market presence
No training support for auto shops and installers
WHAT WE DID
Executed a full US market entry strategy from the ground up. The core technical work was solving every Universal TPMS compatibility issue — building a comprehensive vehicle coverage database that became the product primary competitive advantage.
Built comprehensive vehicle compatibility coverage database
Resolved technical compatibility gaps competitors left unsolved
Built US distributor relationships from zero
Designed product packaging and marketing materials
Created installer training materials for auto shops nationwide
THE RESULTS
Over 7 years of partnership, MaxSensor achieved sustained market share growth and became a recognized name in the US TPMS aftermarket — a category where technical credibility is everything.
US Market Share Growth
3x
Vehicle Coverage Resolved
40+ Brands
Partnership Duration
7 Years
“Resolved compatibility issues that competitors could not solve — that single technical advantage became the brand market differentiator for years.”